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Toothpaste Comparison - September 2025
6 Best Toothpaste In the UK
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
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Overview: When it comes to choosing the right toothpaste, it can be overwhelming. We understand the importance of making an informed decision and are here to provide you with honest reviews and advice. Read on for a comprehensive guide to finding the toothpaste that suits your needs.
Aquafresh Fresh and Minty Fluoride Toothpaste, Triple Protection, Rebuilds enamel Strength, Helps protect gums* and Refreshes breath, 75ml
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Colgate Total Active Fresh Toothpaste 125ml - Stronger 24-Hour Bacterial Defence* - Long-Lasting Active Protection* - Fresh Peppermint Flavour - 8 Benefits for Complete Protection
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Colgate Cavity Protection Toothpaste 100ml - Fluoride Toothpaste - Calcium Formula gets in Between Teeth - Cavity Protection - freshens Breath - Lovely Mint Taste
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Colgate Max White Sparkle Diamonds Toothpaste 75ml - Teeth whitening toothpaste - Shines enamel for whiter teeth - Cooling sensation - Fights cavities - Fluoride toothpaste - Purple toothpast
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Colgate Max White One Toothpaste 3 X 75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Contains Whitening Accelerators - 1 Shade Whiter in 1 Week
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Colgate Advanced White Toothpaste, 6 x 75 ml - Whiter teeth in 10 Days - Clinically proven whitening - Teeth whitening toothpaste with micro-cleansing crystals - Mint toothpaste
Here are the top 3 recommended products with more information to help you find the right product for you
9.9
1
Aquafresh
47% Off
Aquafresh Fresh and Minty Fluoride Toothpaste, Triple Protection, Rebuilds enamel Strength, Helps protect gums* and Refreshes breath, 75ml
9.9Simple to use
9.8worth the money
9.8Taste
Why we love it
Strengthens teeth from inside-out.
Maintains healthy gums effectively.
Leaves a refreshing minty taste.
Main highlights
WHO IS IT FOR: It is for anyone who wants to actively protect and strengthen their teeth, maintain healthy gums* and have a minty fresh breath with a feeling of invigorating cleanliness.
USE TWICE DAILY: Brush twice a day and not more than three times, minimise swallowing and spit it out. Keep out of reach of children. In children aged 6 or younger, use a pea-sized amount under supervised brushing to minimise swallowing. +via fluoride with twice-daily brushing *with twice-daily brushing
TACKLES BAD BREATH: One of the main causes is bacterial plaque, caused by poor oral hygiene. With twice daily brushing, this fluoride-based toothpaste plays an active role in removing plaque and food debris to help fight bad breath.
LASTING FRESHNESS: It is a fluoride-based toothpaste that provides comprehensive protection, tastes great and leaves you with a lasting freshness.
CONTAINS ACTIVE MINERALS: These microscopically absorb into your teeth, fortifying and strengthening them from the inside out. This creates a protective 24hr Enamel Shield+ to help lock out sugar acid attack.
3 in 1 PROTECTION: This Aquafresh variant provides 3in1 protection for your whole family: it rebuilds enamel strength, creating a shield* to help protect teeth; it helps protect gums+; and refreshes breath.
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9.7
2
Colgate
Colgate Total Active Fresh Toothpaste 125ml - Stronger 24-Hour Bacterial Defence* - Long-Lasting Active Protection* - Fresh Peppermint Flavour - 8 Benefits for Complete Protection
9.8Simple to use
9.4worth the money
9.4Taste
Why we love it
24-hour antibacterial protection.
Strengthens and repairs enamel.
Freshens breath effectively.
Main highlights
SUPERIOR BACTERIAL REDUCTION*: Besides giving you superior* bacterial reduction on your teeth, tongue, cheeks and gums*, our toothpaste also gives you long-lasting active protection*. (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
STRONG, HEALTHY SMILES: Keep your smile protected and breath fresh when you brush with Colgate Total Active Fresh Toothpaste.
FRESH FLAVOUR: Our toothpaste has a fresh peppermint flavour for confident fresh breath.
BACTERIAL DEFENCE: Our fresh breath toothpaste is designed to give you stronger 24-hour bacterial defence* for your whole mouth! (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
8 BENEFITS: Our toothpaste helps to protect from cavities, plaque, tartar and sensitivity while protecting your gums and enamel, and helping to whiten your teeth and freshen breath.
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9.5
3
Colgate
Colgate Cavity Protection Toothpaste 100ml - Fluoride Toothpaste - Calcium Formula gets in Between Teeth - Cavity Protection - freshens Breath - Lovely Mint Taste
9.9Taste
9.9Simple to use
9.8Freshness
Why we love it
Fights cavities
Active fluoride calcium
Great mint taste
Main highlights
Unique combination of fluoride and natural arginine that gives you 4X stronger enamel**
Neutralises caries-causing bacteria
Great protection
Great mint flavour that freshens your breath
**At 2 weeks mineral change vs regular fluoride toothpaste
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Our ranking system
The TopChoice.co.uk Team selects top-of-the-line items from a wide selection and conducts rigorous evaluations on almost all the products available on the internet. We rank each product based on how well it matches our criteria. We can ensure that the product is well-tested with the help of our expertise, experts, and artificial intelligence technology. TopChoice.co.uk requires consistent care for the products we review, ensuring that our assessments are always accurate and up to date.
Features
Our team of experts analyzes key attributes, capabilities, significance, and many more depending on the type of product to determine its effectiveness.
Consumer Reviews
We ensure an evaluation of the ratings using references all over the internet for each product. With the help of our AI technology and professional review teams, we give weight to the worth of individual user experiences.
Popularity
Popularity is an important criterion in choosing a product. Several factors contribute to the popularity of the products on our site, including prestige, relevance, reputation, news, and more.
Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.
When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.
When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
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9.8 
9.9
1Aquafresh47% Off
Strengthens teeth from inside-out.
